In the age of friends, followers and circles, it doesn’t always seem like email marketing is still relevant. As businesses begin to add all of these social accounts, they’re forgetting it’s often the old, dependable Honda that’s still on the road instead of the newer, flashier cars. By your leave There’s a reason that email marketing software is still around after all these years. It’s based on permission marketing. The people who you email [...]

In general, people have a tendency to get carried away by ideas, and move off on tangents that take us away from basic principles. In business, taking a step back to reflect on what you are trying to do, offer and achieve can help you to re-align everyone involved, and focus on the overall goal – profit generation. Below is a kind of “SEO for Dummies”, a highly simplified summary that will help you to [...]

Everyone in the online marketing community knows how SEO works. You’ve probably seen the SEO team lurking around the corridors of your company – quiet, wearing glasses, jittery. I’ve often wondered why these poor guys suffer so, and then I realized that it is as a result of the stress of their work. They sift through heaps of information, literally, to come up with recognizable search terms and complex equations that discuss the trends of [...]